Opt in clicking promotes your business. By increasing link exchanges within the promotional copy on each page of your website, your website moves for you. It moves your clients to buyer pages, selling your products, and keeping the client actively clicking within your website pages.

Creatively unified content with interwoven click points keep people reading your site, moving from page to page, and buying your products. These clicks are created by linking your products to articles promoting your product, linked to articles describing another product that works with your product.

While this may sound redundant in description, the point on your page is to keep your client reading fresh content, moving back to the product pages, and buying more items. In specific instances, you can even promote your product in articles published on another site, bringing the client back at the end of your article to your product purchasing page.

Marketing your site requires forethought, planning, and ingenuity to keep readers interested and actively participating in the pages. As each person visits your page, you have approximately 3 seconds to capture their interest and bring them something of value. After that you have no chance of recapturing their viewing interest.

Work hard, work fast, and get the job done by interacting with confidence.

Copy writing with a purpose creates an interactive website optimally presenting your product in ways that bring your client to the point of purchasing. When your copy speaks to the heart of your client, your client speaks back.

Functional interchange of communication results in sales.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com

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