So, you have just written a beautifully scripted, well researched, content rich, keyword placed, grammatically perfect article, and youve got absolutely zero additional hits to your website! What has gone wrong? Well, heres a quick checklist of some of the internet article marketing tricks you may have missed out on:
Did you remember to include your name?
Youd be amazed at the number of people who write great website articles and then find that all their internet article marketing efforts full flat because (a) they either didnt include or forgot to include their name in the by-line of the article; or (b) they posted the article on a site where accreditation for the article is not allowed. Keep in mind, if the reader doesnt know who you are, how are they going to find you?
Did you provide a URL?
You should always remember that people are inherently lazy. When it comes to the Internet, this counts doubly so! As a result, when you submit your article for publication, make sure you maximize your article marketing potential by including a URL to your website so all the reader needs to do is to click and be redirected directly to your site.
Have you included your details?
Although not necessarily beneficial to increasing the traffic to your website directly, many readers feel more familiar and trusting with a writer who includes a little information about themselves in the resource box at the foot of the article. This way the reader get learn something about you and a relationship of trust can be built up between you and the reader. In turn, it likely that the reader will be more likely to visit your website as a trusting, familiar, and friendly person. Exactly the type of potential customer youll be looking for!
Did you maximize your article marketing exposure?
The art of article marketing is not only writing a great article, but also making sure you place that article on a site that gives it maximum exposure. Consequently, there is absolutely no point putting all your effort into a great piece of work, if you have done no research about the website where it will be posted. Because, if the website where the article is posted gets no hits, then good or bad your article isnt going to get many referrals to your site which is the whole point of article marketing! Whats more, where possible, you should always consider maximizing your article marketing potential by placing the same well-written article on as many different publishing websites as you possibly can. Hopefully this will increase the referrals and traffic to your website.
Have you frightened the reader?
Even when you have written a great piece, the way you structure the layout of your article can have a dramatic affect on your reader. For example, if you have a resource box that details your website URL and credentials, you need to make sure that the space this takes up is no more than 1/5th of your total article space. To do otherwise will usually result in the layout of your article having a negative impact on the reader especially the readers first impression. As such, your well written article will go unread.
Maximizing referrals to your website via implementing a successful article marketing strategy is not overly difficult. You do, however, need to give it some thought. And, having written a great piece of work in the first place, isnt it worth the extra effort to make sure you get that piece working for you by directing as much traffic to your website as possible?
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