The milliondollarhomepage was a great innovative marketing success in 2005. On this site a million pixels were sold to advertisers at a dollar each for five years. Uniqueness saw it become an advertising icon. Since then there have been countless imitations. The cost of pixels has varied and they have emanated from many countries. Anyone can now have a pixel page and maybe hope to make a fortune. There has now been many variations on the pixel marketing idea. Some sites sell space on particular themes so as to assist the advertiser in targetting the market sought. Others have large background images which produce a jigsaw effect, which rather detracts from the advertising! Another has a battleships idea involving the advertising! There is a very good element of raising money for charity on some sites. This is a thoughtful use of this trend. Some sites have reverted to conventional identical blocks. Rather strangely, this is in order to move away from the random patchwork effect of the pixel site! Can't quite see the point! All in all these sites are now so numerous that the concept may have seen its best days. Pixels are now often being offered at "cut price" as most sites are very short of advertising. They do of course advertise on rival sites. Maybe there should be a "million million pixel sites" page! On the other hand, maybe not! |
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