Generating traffic to your site is only half of the milestone found for generating sales. The other half lies in building a house list of prospects that repeatedly visit your site for one reason or the other. There is no use only having a large list of prospects; it is necessary for your members to be responsive too. The first thing that has to be done to create a responsive list is to build a website, sub domain or page from your main site that is dedicated to collecting email addresses of visitors to your site for your following up. In fact, it is easier to create a responsive list using this method than by any other methods. When creating this site, add some testimonials if possible, and some samples of your work. You could also add a reminder for book marking your site so that the subscriber can forward your publication to a friend. A freebie would be beneficial here too. However, don't place too much focus on the freebies you are offering; it is important to focus on the content of the site, so as to have a large number of members in your responsive list. With too much emphasis on freebies, you will interest only those interested in receiving freebies, and not in your product. Remember, you are building this responsive list to generate lists of people more interested in your product, and not the freebie. One of the best means of making people become a member of your responsive list would be by offering them an article series, an additional bonus or a course each mailing, with some glimpses of what is to come in the next part. This way, they will join your responsive list with the curiosity of finding out what will happen next. Invite your subscribers to your responsive list to have some interaction with you and other subscribers. You could let them provide feedback about your product or services through replies, questions and advice. With this participation, they are sure to have an increased interest in reading about the feedback. If required, you could also involve subscribers through group chats, polls and forums. When creating your responsive list, it is important that your mailing reaches the subscribers of the responsive list. Otherwise neither you nor the recipient will benefit by the responsive list. It will be better if you have an auto responder wherein you could send an un-subscribe response to the subscriber, with an invitation to re-subscribe to a new email address. Remember, the three main points to remember when creating a responsive list is to build rapport with your subscribers, to create an atmosphere of excitement and anticipation in the subscriber and to expand your line of products as much as possible. Coming out with something new every few weeks for the subscribers to buy will give them a reason to respond to your mail. Provide the subscribers with something to buy or do, over and over again, and voila, you have the best responsive list ever! |
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